Welcome to OptBlue® from American Express
Your one-stop shop for training resources, program updates, and tools to support your merchants and help them protect their businesses.
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Explore the advantages of OptBlue.
Your merchants get paid at the same time as their other card brands—all card payments come to them at once.
Save your merchants time with one statement from their provider for all the credit cards they accept.
Set up merchants with the convenience of a single point of contact for questions about accepting American Express.
You set the rate for American Express acceptance, so you can structure a price that works for both you and your merchants.
The Powerful Backing of American Express™.
Learn how OptBlue works, explore the value it brings for your merchants, and see where you can find tools and resources to help your merchants welcome American Express® Card Members.
American Express has high spending Card Members
Resources for you and your merchants.
Overcoming Merchant Objections
Be ready with answers to merchants’ most asked questions about American Express Card acceptance.
View Guide (PDF)
New Merchant Activation Guide
Now that your new merchants can accept American Express, help them get started and help drive more business.
View Guide (PDF)
Guide to Managing Disputes
Help your merchants understand the disputes management process. Check out this helpful guide.
View Guide (PDF)
Merchant Welcome Kit
Share this Welcome kit with your merchants for additional tools and resources to help them make the most out of accepting American Express.
Download Welcome kitOrder signage and supplies for your merchants.
By providing your merchants with complimentary signage for all major card brands, including American Express, they can give customers the opportunity to pay the way they choose.
Order now
We're doing big things for small businesses.
We're doing big things for small businesses.
American Express cares deeply about communities and believes small businesses are at the core of every thriving neighborhood.
Access tips, tools, and free marketing assets from the Shop Small Resource Hub.
Free promotion
In 2023, American Express recommended over 8MM small businesses processing through OptBlue partners to nearly 36MM US Card Members across Amex-funded Marketing, which helped drive $37MM in new spend.
Shop Small® and Small Business Saturday®
Celebrated on the first Saturday after Thanksgiving, Small Business Saturday was created to help small business merchants do more business and drive more sales.
Go to the Shop Small Resource HubConnect your merchants with benefits that help their businesses thrive.
Get free signage and supplies
Help your merchants attract and retain customers by displaying American Express decals and other signage.
Order signage and supplies
Save with discounts
The Business Savings Suite can help your merchants save with discounts on services to help them run their businesses.
Go to Business Savings Suite
Access business insights
Browse and share the latest collection of articles with insights and strategies for business success.
Explore Business Class for Merchants
Check out additional ways OptBlue can help you support merchants.
Disputes Management
See resources, insights, and solutions for helping your merchants prevent or resolve customer disputes.
Contactless Payments
Share an infographic with your merchants that outlines the trends in contactless payments.
OptBlue Program Updates
See a refresher on the OptBlue Program Merchant Eligibility and updates to the program related to the elimination of annual CV thresholds for certain industries.
- 1. Nilson Report #1,279, February 2025. Includes American Express third party issuers.
- 2. Nilson Report #1,279, February 2025. Spend per card derived from U.S. year-end purchase volume divided by year-end cards in force (CIF), not from individual consumer-level data. CIF represents the number of cards issued and outstanding with cardholders. Average Non-American Express spend per card includes Visa, MasterCard and Discover credit and charge card volume and CIF and excludes debit and prepaid volume and CIF.
- 3. Nilson Report #1,279, February 2025. Transaction Size derived from U.S. year-end purchase volume divided by year-end purchase transactions, not from individual consumer-level data. Average Non-American Express transaction size includes Visa, MasterCard and Discover credit and charge cards and excludes debit and prepaid volume and transactions.
- 4. 2023 Internal Amex Recommendations Data. New Spend is defined as American Express® Card Members with no activity at an SE 90 days prior to the recommendation but spend within 30 days after the Card Member sees the recommendation.